Emirati culture in the UAE is beautiful and worth sharing. And Emiratis are very welcoming.
For the 43rd UAE National Day, to celebrate 43 years of unity and success, Emirates NBD is making the culture's uniqueness more accessible to the UAE's large expatriate population. Because when we enjoy the culture of the place where we live, we enjoy life a whole lot more as well.
So, Emirates NBD is converting one of its banking channels across the UAE - its CDMs and ATMs - and replacing the act of dispensing cash with dispensing culture.
With this Culture Dispensing Machine, Emirates NBD would like to wish everyone a Happy 43rd UAE National Day from the UAE itself.
Show your support by sharing the video along with the hashtag:
#OurNationalDay
Category: Finance & insurance
Client: Emirates NBD
Agency: FP7/DXB, Dubai
Country: United Arab Emirates
Associate CD / Art Director: Josephine Younes
Associate CD / Copywriter: Nayaab Rais
Business Director: Spiro Malak
Account Director: Vicky Kriplani
Planning Partner: Tahaab Rais - Head of Strategy