Engen Ambient, Case study ENGEN FIREBLANKET by DraftFCB Cape Town

ENGEN FIREBLANKET
The Ambient Advert titled ENGEN FIREBLANKET was done by DraftFCB Cape Town advertising agency for subbrand: ENGEN FIRE BLANKET CALENDER (brand: Engen) in South Africa. It was released in May 2013.
Advertising campaign for Engen

Engen: ENGEN FIREBLANKET

Brand
ENGEN FIRE BLANKET CALENDER  (Engen)
Media
Ambient, Case study
Released
May 2013
Posted
May 2013
Market
South Africa
Industry
Automotive products, services and accessories, Business equipment & services, Corporate Image
Agency
DraftFCB Cape Town
Executive Creative Director
Mike Barnwell
Copywriter
Aaron Harris
Creative Director
Shani Ahmed
Creative Director
Paul Carstens
Art Director
Anna Marjoribanks
Account Supervisor
Jonathan Chipps
Art Director
Sharleen Hollick

Awards:

Cannes Lions 2013
Outdoor LionsAmbient; Small Scale Special SolutionsBronze

Credits & Description:

Type of entry: Ambient
Category: Small Scale Special Solutions
Advertiser: ENGEN
Product/Service: ENGEN
Agency: DRAFTFCB CAPE TOWN, SOUTH AFRICA
Chief Creative Officer: Brett Morris
Executive Creative Director: Mike Barnwell
Creative Director: Shani Ahmed/Paul Carstens
Copywriter: Aaron Harris
Art Director: Sharleen Hollick/Anna Marjoribanks
Account Supervisor: Jonathan Chipps
Description of Ambient execution
To help avoid paraffin related shack fires which are a regular occurance in South Africa's informal settlements, Engen distributes an annual educational paraffin safety calendar. The 2013 calendar took this a step further. With a quick shake it unfolds into a fire blanket 4 times the size, ready to suffocate a fire as it starts. By distributing calendars throughout the shantytown, we’re not only able to save one shack. We can also stop it spreading to hundreds of surrounding homes.