Entega Ambient Igloo by DDB Hamburg
The Ambient Advert titled Igloo
was done by DDB Hamburg advertising agency for Entega in Germany. It was released in Nov 2010.
Entega: Igloo
Brand
Media
Released
November 2010
Posted
November 2010
Market
Industry
Agency
Credits & Description:
„Der Stromfresser“ („The electricity hog“), an art installation set from Oct. 29th till Nov 9th, 2010 on one of the busiest places in Hamburg – to raise awareness for the topic „energy efficiency“ and position ENTEGA as the company that doesn‘t just provide green energy but makes people think.The igloo was build from 322 fridges. 5,60 meters high, 11 meters wide, 24 hours open. Cold outside, warm inside – due to the rejected heat of the running fridges. The message: WASTEFULNESS IS THE BIGGEST SOURCE OF ENERGY. With more efficient use of energy, Germany could save 40%
Watch the time lapse video too.
Advertising Agency: DDB, Germany