Creative Juice Kuala Lumpur has offered Expedia customers in Malaysia a unique way to discover their perfect holiday destination with a mind-probing device called the âExpedia Vacationizerâ. Launched at the AirAsia Travel Fair 2014 at Paradigm Mall earlier this year, the device creates an experience in which a userâs emotional response helps choose their ideal holiday destination. Creative Juice teamed up with MyndPlay, the worldâs first mind controlled media player platform, which connects computers and minds through dry sensor Electroencephalograph (EEG) BrainWave technology. The technology allows users to engage, control and interact with direct video media with their minds.
Category: Travel, transport & tourism
Brand: Expedia
Media: Ambient
Agency: Creative Juice Kuala Lumpur
Country: Thailand
Director: Iskandar Siva
Chief Creative Officer: Sa’ad Hussein
Creative Director: VJ Anand
Copywriter: Cheah Yi Pin
Art Director: Mika Tay
Producer: Iskandar Siva
Producer: Wong Zhi Qin
Senior Copywriter: Shune
Senior Art Director: julian yap
DoP: Ricky Chang
Agency Producer: Benson Clive
New Business Director: Judy Wong
Designer: Tay Shen Thuu
Assistant Director: Mallory Lee (PRS Productions)
Cameraman: Max Lee Chee Choong (PRS Productions)
Executive Producer: S.T. Fah (PRS Productions)
Line Producer: Nur Farahain (PRS Productions)