Expedia Ambient, Digital, Promo, Design & Branding, Case study Weather Channel by Serviceplan Munich
The Ambient Advert titled Weather Channel
was done by Serviceplan Munich advertising agency for subbrand: Expedia.com (brand: Expedia) in Germany. It was released in May 2008.
Expedia: Weather Channel
Brand
Media
Released
May 2008
Posted
May 2008
Market
Industry
Agency
Awards:
| Cannes Lions 2008 | ||
|---|---|---|
| Promo | - | Gold |
Credits & Description:
Type Of Entry: Use of Media
Category: Best Use of TV In A Promotional Campaign
Title:
WEATHER CHANNEL
Advertiser/Client: EXPEDIA.COM
Product/Service: WEATHER CHANNEL
Advertising Agency, City: SERVICEPLAN, Munich
Country: GERMANY
Sales Promotion/Advertising Agency, City: SERVICEPLAN, Munich
Country: GERMANY
Credit Details:
| Name | Position | Company |
| Bernd Huesmann/Sabine Hell | Creative Director | Serviceplan |
| Matthias Harbeck | Executive Creative Director | Serviceplan |
| Bernd Huesmann/Michael Schulz/Hannah Nickl | Copywriter | Serviceplan |
| Christian Sommer | Art Director | Serviceplan |
| Ivo Hlavac | Graphic Design | Serviceplan |
| Julia Meinetsberger/Patrick Stehle/Sandra Robert | Account Supervisor | Serviceplan |
Objective:
The online travel vendor, Expedia.de, wanted to take a new communicative route, ... ideally without investing money. We suggested a guerrillia campaign, live during the morning weather "in" the weather panorama channel on BR, 3 Sat, SF and ORF.
Development:
For this, self-made textile banners with Expedia offers and messages were held up during the live broadcast, precisely those locations where fixed cameras are installed. The result: free tv advertising.
Relevance:
The weather panorama channel was the perfect environment for a travel vendor since the audience are already interested in travel.
Outcome/Results:
2 million connections for free, 28,7% more clicks, 9,34% more bookings - Without spending any money for advertising.