Fashion for a bargain - that‘s what everyone wants. A t-shirt for 2€ or jeans for less than 10€ isn‘t inconceivable nowadays. Unfortunately, people don‘t often consider who is paying the real price. We placed a bright turquoise vending machine, offering t-shirts for 2 Euros, at Alexanderplatz in Berlin, to test whether people would still buy it when they are confronted with the conditions in which it was produced. April 24th is Fashion Revolution Day. It‘s held in memory of the 1,129 workers killed in 2013 when the Rana Plaza garment factory in Bangladesh collapsed. Lets challenge brands and retailers to take responsibility for the individuals and communities for which their business depends. Agency: BBDO Berlin.
Category: Clothing & footwear
URL: http://fashionrevolution.org/
Client: Fashion Revolution
Agency: BBDO Berlin
Production: Unit9 Berlin
Country: Germany
Director: Robert Bader
Executive Creative Director: Michael Schachtner
Chief Creative Officer: Wolfgang Schneider
Art Director: Michail Paderin
Art Director: jessica witt
Executive Producer: Silke Rochow
Executive Producer: Stefan Bader
DoP: Alessandro Rovere
DoP: Kevin Krefta
Creative Managing Director: Jan Harbeck
Motion Designer: Nicolas Moles
Senior Account Manager: Mike Kannowski
Art Buying: Cathrin Barbe
Editor: Kevin Krefta
Photographer: Christian H. Hasselbusch
Tech Lead: Maciej Zasada
Developer: Kamil Chruscinski
Technical Producer: Christian Hergarten