Foremost: Golden Claw Crane

Credits & Description:

Foremost Thailand, affiliated corporation of Friesland Campina via Brilliant & Million Bangkok, has surprised real consumers with unique activity right in the center of a well-known shopping mall in BKK.Prior to the launch of the campaign "Foremost Golden Star", the company teased consumer by putting the claw crane machine in one of the most crowded mall in Thailand, Union Mall. Consumers were asked to participate in a game of using the claw machine to grab milk bricks instead of regular doll.For this heartwarming activity, prizes were hidden in these milk bricks and consumers had no idea what would be inside those small boxes. The event took on such a fun and enjoyable experience for consumers as they featured adorable prizes such as Chinese plum, paper star and paper bird, which represented heartwarming losing in Thai culture. Some of the consumers had also won free movie tickets.There is no purchasing required to participate in this activity. Everyone was open to play as many times as they want. Watch the video and see happiness shine on everyone's face!
Category: Drinks, non-alcoholic
URL: http://www.youtube.com/watch?v=jsqqJSnQO4c
Client: Friesland Campina Thailand
Agency: Brilliant & Million
Production: Brilliant & Million
Country: Thailand
Director: Burawat Techakasem
Creative Director: Titipun Tubthong
Art Director: Kaiwan Teanngam
Copywriter: Rachata Punyathanasakchai