| PIAF 2011 | ||
|---|---|---|
| The Game | - | Bronze |
It’s Media. It’s Outdoor. It’s Interactive. It’s Promotion. It’s PR. It’s integrated. What is this? Fox Crime performs, for the first time in history, an outdoor billboard that uses an iPhone app to interact with the public through a set of dynamic elements, powered by the real world, allowing a game that uses a mix of tools ever combined so far. We developed an augmented reality (AR) application, to play against the billboard in real-time, shooting the bad guys and polishing one’s shooting style as if in a shooting salon, through the iPhone camera, and thanks to the gyroscope and the geolocation system.
Advertising Agency: Bungalow25, Madrid, Spain
Executive creative Directors: Pablo Pérez-Solero, Julio Gálvez
Creative Directors: Iñigo Ancizu, Javier Gómez
Art Director: David García
Copywriter: Lucía Bara Online
Creative Director: Javier Galiana
Account Director: Marta Larrauri
Account Executive: Raquel López de Lacalle