Telefonica Ambient, Digital, Case study A call to indifference [spanish] by Wunderman Phantasia Lima, Y&R Lima

The Ambient Advert titled A call to indifference [spanish] was done by Wunderman Phantasia Lima, Y&R Lima advertising agencies for subbrand: Fundacion Telefonica (brand: Telefonica) in Peru. It was released in Apr 2016.
Advertising campaign for Telefonica

Telefonica: A call to indifference [spanish]

Brand
Fundacion Telefonica  (Telefonica)
Media
Ambient, Digital, Case study
Released
April 2016
Posted
April 2016
Market
Peru
Industry
Telecommunications Services, Public awareness, Human Rights
Agency
Y&R Lima
Agency
Wunderman Phantasia Lima

Awards:

El Ojo Festival 2016
MobilePublicidad MóvilBronce
El Sol Festival (Español) 2017
MediosMejor Uso De Plataformas De AudioSol De Plata
Relaciones PúblicasResponsabilidad Social CorporativaSol De Plata
El Ojo Festival 2017
DirectoMedios AlternativosBronce
Ad Stars 2017
PRPractices & Specialism: Corporate ResponsibilityCrystal

Credits & Description:

Alternative Title: Child Labours Call
Brand: Fundación Telefónica
Subbrand/Product: Concientización Sobre El Trabajo Infantil
Media: Ambient
Category: Public Interest, NGO
Agency: Wunderman
Geo: Peru
Fundación Telefónica: A call to indifference
Alternative Title: Una Llamada Contra El Trabajo Infantil
Advertising Agency: Wunderman Phantasia, Peru
Synopsis:
The Telefonica Foundation believes in inspiring ideas to inspire the future, but in Peru 1.6 million kids don`t have the opportunity to stay in school to be inspired for their own future. Due to varying circumstances, they are forced to leave school between the ages of 6 to 13 to go out to the streets and work.Our challenge was to bring awareness to this problem on a national scale, but with zero budget.