Gain Ambient, Case study SMELL-O-THON by Lapiz Chicago, Leo Burnett Chicago

The Ambient Advert titled SMELL-O-THON was done by Lapiz Chicago, Leo Burnett Chicago advertising agencies for Gain in United States. It was released in Feb 2014.

Gain: SMELL-O-THON

Brand
Released
February 2014
Posted
February 2014
Creative Director
Editor
Illustrator
Producer

Awards:

Kinsale Shark Advertising Festival 2014
AMBIENTInteractive experienceBronze

Credits & Description:

Agency: Lapiz
Category: Interactive experience
Client: Proctor & Gamble
CREDITS
Creative Director: Maria Bernal, Lapiz
Account Director: Ernesto Adduci, Lapiz
DOP: Jake Brusha, Leo Burnett
Producer: Jake Brusha, Leo Burnett / Brian Atchley, Leo Burnett
Editor: Jill DiBiase, Utopic
Illustrator: Eboy
CEO/ECD level: Laurence Klinger, Lapiz - EVP Chief Creative Officer / Fabio Seidl, Lapiz ­Executive Creative Director
Other Credits:
Frankmy Olivo, Lapiz ­ Art Director
Alexis Budejen, Lapiz ­ Art Director
Carlos Bretel, Lapiz ­ ACD / Copywriter
José Benitez, Lapiz - Copywriter
Juan Camilo Moore, Lapiz - Copywriter
Milagros de la Rosa, Leo Burnett ­ Print Producer
Diana Saenz, Lapiz ­ Account Executive
Lisa Sepulveda, Devries - Public Relations
Erin Serrano, Devries - Public Relations