Brand: Warner
Brand: Game Of Thrones
Media: Ambient
Category: Recreation & Leisure
Agency: JMW
Geo: Sweden
Warner Bros., Game of Thrones Season 3: Break glassFeels like winter is always coming to Sweden. This is why Warner Home Entertainment Nordic helped arm Swedish fans with Dragonglass against White Walkers prior to the release of Game of Thrones season 3. This box was placed in central locations around Stockholm during some dark, cold and dull winter days in February.
Advertising Agency: JMW kommunikation, Sweden
Executive Creative Director: Joakim Karlsson
Creative Director: Samuel Garlöv
Project Manager: Tove Widemar
PR: Canan Yasar, Andreas Wingren
Art Director: Anders Påhlsson
Photo: Jonas Böttiger
Published: February 2014