Go Fast Ambient CANAL BIKE by Y&R Amsterdam
The Ambient Advert titled CANAL BIKE
was done by Y&R Amsterdam advertising agency for Go Fast in Netherlands. It was released in Jun 2011.
Go Fast: CANAL BIKE
Brand
Media
Released
June 2011
Posted
June 2011
Market
Industry
Agency
Art Director
Copywriter
Creative Director
Creative Director
Awards:
| Cannes Lions 2011 | ||
|---|---|---|
| Outdoor Lions | Stunts & Live Advertising | Silver |
Credits & Description:
Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: CANAL BIKE
Advertiser/Client: GO FAST!
Product/Service: ENERGY DRINK
Entrant Company: Y&R NOT JUST FILM Amsterdam, THE NETHERLANDS
Advertising Agency: Y&R NOT JUST FILM Amsterdam, THE NETHERLANDS
Creative Director: Robin Zuiderveld/Marq Strooy
Art Director: Theo Korf
Copywriter: Lionell Schuring
Advertiser's Supervisor: Wim Van Gilst
Description of Ambient execution:
Go Fast! is a popular energy drink based in Amsterdam. By fitting a water bike with a silent and invisible motor, Amsterdam's canals suddenly became a lot less boring to look at - with hilarious reactions as a result.