Good Blood Club Ambient, Case study Solidary Queue [video] by Leo Burnett Tailor Made Sao Paulo

The Ambient Advert titled Solidary Queue [video] was done by Leo Burnett Tailor Made Sao Paulo advertising agency for Good Blood Club in Brazil. It was released in Feb 2015.

Good Blood Club : Solidary Queue [video]

Released
February 2015
Posted
February 2015
Market
Art Director
Creative Director
Creative Director
Creative Director
Photographer

Awards:

Ad Stars Awards, 2015
OutdoorAmbient (Non standard and Free-format outdoor advertising)Silver
Kinsale Sharks Awards, 2015
AmbientInternational Ambient - Interactive ExperienceBronze Winner
LIA (London International Awards), 2015
Non-TraditionalPublic Service/Social WelfareBronze Winner
Epica Awards 2015
PR & PromotionsPromotions & IncentivesGold
Cristal Festival, 2015
Promo & DirectNGO / Great Cause / CharitySapphire (Silver)
D&AD Awards, 2016
Creativity for Good (White Pencil)Advertising & Marketing Communications - Not for ProfitGraphite Pencil
FIAP 2016
Innovación en MediosMedios No TradicionalesSol de Plata
Promo, Activaciones y Marketing DirectoPromociones En La Vía Pública Y Acciones De CampoSol de Bronce

Credits & Description:

Title Solidarity Queue
Título/Title: Fila Solidaria
Enter Category Outdoor > Ambient (Non standard and Free-format outdoor advertising)
Advertiser: Clube Sangue Bom
Brand Good Blood Club
Agency Leo Burnett Tailor Made
Name of brand being promoted: Good Blood Club - Clube Sangue Bom
Name of company entering the work: Leo Burnett Tailor Made
Name of product being promoted: Institutional
Country of entrant company: Brazil
Agency Network: Publicis Groupe
Clients name: Clube Sangue Bom
Creative Director: Marcelo Reis, Alexandre Pagano, Joao Caetano Brasil
Art Director: Felipe Massis
Copywriter: Rodrigo Mendonça
Production Company: Edit 2
Director: Francisco Porto
Photographer: Lucas Bugo
Other: Agency Producers: Celso Groba, Maria Fernanda Moura, Rita Costa, Dudi Ciampolini