Goodyear Ambient, Case study THE WET GRIP EXPERIENCE by Leo Burnett/Laeufer Berlin

The Ambient Advert titled THE WET GRIP EXPERIENCE was done by Leo Burnett/Laeufer Berlin advertising agency for subbrand: Goodyear Tyres (brand: Goodyear) in Germany. It was released in Feb 2013.
Advertising campaign for Goodyear

Goodyear: THE WET GRIP EXPERIENCE

Brand
Goodyear Tyres  (Goodyear)
Media
Ambient, Case study
Released
February 2013
Posted
February 2013
Market
Germany
Industry
Tires
Agency
Leo Burnett/Laeufer Berlin
Creative Director
Andreas Pauli
Creative Director
Daniela Ewald
Creative Director
Joerg Hoffmann

Awards:

Kinsale Shark Advertising Festival 2013
International AmbientSpecial BuildBronze
Mobius Awards, 2013
DirectAutomotiveMobius
DirectAutomotiveBest of Show Nominee

Credits & Description:

Media: Ambient
Alternative Title: Goodyear EfficentGrip Performance Summer Tire: Hamburg Paddlesteamer
Category: Automotive
Agency: Leo Burnett
Brand: Goodyear
Title: THE WET GRIP PERFORMANCE
Geo: Europe, Germany
Creative Director: Andreas Pauli (CCO), Joerg Hoffmann, Daniela Ewald
Creative Team: Benjamin Merkel, Helge Kniess
Account Director: Philipp Mueller-Scheessel
Client Marketing Director: Fabian Schreiber
Production Company: Create and More
Tire company Goodyear launches its new summer tire EfficientGrip Performance with an unusual marketing idea. The paddlewheel of Hamburg's famous steamboat "Louisiana Star" was covered with a special design that transforms it into an almost 7 meter high tire. The paddle wheel-tire was seen in the Port of Hamburg and on the river Elbe.
Advertising Agency: Leo Burnett, Germany