Google: A Chrome Experiment [image]

Credits & Description:

Title: Lightsaber Escape: A Chrome Experiment
Agency: 72andsunny, Google
Brand: Google, Disney, Industrial Light & Magic, Lucas Film
Country: USA
Advertising Agency: Google, Mountain View
Entrant Company: 72andsunny, Playa Vista
Media Agency: 72andsunny, Playa Vista
Pr Agency: 72andsunny, Playa Vista
Production Company: Unit9, London
Additional Company: Lucasfilm, San Francisco
72andsunny, Unit9, Google, Disney, Industrial Light & Magic, Lucasfilm: 72andsunny, Unit9, Google, Disney, Industrial Light & Magic, Lucasfilm (72andsunny, Unit9, Google, Disney, Industrial Light & Magic, Lucasfilm)
Campaign Description:
We partnered with Disney and Lucasfilm to create a Chrome Experiment that pushed the boundaries of what’s possible on the web, turning your phone into a lightsaber in a battle against stormtroopers on a second screen.This Chrome Experiment utilized a potent blend of technology to create a high fidelity experience running on a web browser. With little to no latency, every move, every push, every tilt, swipe or jab was matched in real time across the web. All in hopes of escaping faster than any of your friends.
Execution:
We tapped Polymer’s modular library for a more lightweight build. Using WebGL we rendered 3D environments and objects in high fidelity without the need for a plug-in or long load times. Connecting via WebSockets, we transferred gyroscope and accelerometer data directly, resulting in a low latency, fully-responsive experience.Translated into 42 languages, the Chrome Experiment launched around the world days before the launch of Star Wars: The Force Awakens, at the height of anticipation for the film.