Graubunden Ferien Ambient, Digital, Case study The Great Escape by Jung Von Matt/Limmat Zurich
Graubunden Ferien: The Great Escape
Awards:
| Eurobest Awards, 2015 | ||
|---|---|---|
| Media | Product & Service: Travel, Leisure & Retail (incl. e-commerce & restaurants) | Bronze Eurobest |
| Media | Use Of Media: Use of Screens | Silver Eurobest |
| D&AD Awards, 2016 | ||
| Digital Marketing | Social Video | Wood Pencil |
| Clio Awards 2016 | ||
| Direct | Product/Service: Out of Home | Gold |
| Cannes Lions 2016 | ||
| Outdoor | Digital Outdoor: Interactive & Dynamic Billboards / Posters | Bronze Lion |
| Media | Use of Media: Use of Screens | Silver Lion |
| ADCE Awards 2016 | ||
| Print & Outdoor | Poster Advertising | Silver |
Credits & Description:
Client: Graubuenden Ferien
Product: Graubuenden Ferien
Entrant: Jung von Matt/Limmat Zürich, Switzerland
Title: The Great Escape
Product/Service: Graubuenden Ferien
Entrant Company: Jung von Matt/Limmat Zürich, Switzerland
Advertising Agency: Jung von Matt Zurich, Switzerland
Creative Director: Samuel Christ (Jung Von Matt/Limmat)
Creative Director: Rob Hartmann (Jung Von Matt/Limmat)
Copywriter: Alain Eicher (Jung Von Matt/Limmat)
Art Director: Lukas Frischknecht (Jung Von Matt/Limmat)
Graphic Designer: Amaru Eslava (Jung Von Matt/Limmat)
Account Supervisor: Marco Dettling (Jung Von Matt/Limmat)
Account Executive: Roman Meister (Jung Von Matt/Limmat)
Account Executive: Martina Faeh (Jung Von Matt/Limmat)
Agency Producer: Sarida Bossoni (Jung Von Matt/Limmat)
Senior Pr Consultant: Christoph Kinsperger (Jung Von Matt/Limmat)
Senior Pr Consultant: Annika Mentel (Jung Von Matt/Limmat)
Director: Simon Nagel
Co-director: Eric Andreae
Modification Billboard: Schaer Modelbau (Schaer Modelbau)
Ticketing: Zapy.ch (Zapy.ch)
Brief Explanation
The Graubünden tourism board urgently needs more tourists – even though this peaceful place in Switzerland is only two hours away from the bustling centre of Zurich.
The idea: A man from Graubünden wearing traditional Alpine garb speaks directly to passers-by via a live billboard at Zurich Main Station. He invites them to take a spontaneous trip to the mountains and gives them free train tickets.
Results and Effectiveness
30 people took a spontaneous trip to Graubünden
20,000 people saw the promotion live
9,000,000 views on YouTube and Facebook
60 million people became aware of the promotion through the media
Creative Execution
We transformed a digital billboard into an interactive live screen with a crystal-clear image and integrated ticket machine.
Insights, Strategy and the Idea
Even in the most hectic place in Switzerland, Zurich Main Station, people can connect to the most peaceful place in the country. It’s when they most long for a break, that we make escape as easy as never before.