Guinness Ambient, Digital, Case study QR Code Cup by BBDO Worldwide USA
The Ambient Advert titled QR Code Cup
was done by BBDO Worldwide USA advertising agency for Guinness in United States. It was released in May 2012.
Guinness: QR Code Cup
Brand
Media
Released
May 2012
Posted
May 2012
Market
Industry
Agency
Art Director
Copywriter
Account Supervisor
Account Supervisor
Account Supervisor
Producer
Producer
Producer
Awards:
| One Show 2012 | ||
|---|---|---|
| One Show Design | Collateral Design / Promotion | Merit |
| Caples Awards 2011 | ||
| Other Media | Ambient/Guerrilla marketing | Finalist |
| Other Media | Retention/Loyalty, non-mail | Gold |
| Technique | Creative use of technology | Gold |
Credits & Description:
Category: Bars, Restaurants & Stores, etc.
Advertiser: DIAGEO
Product/Service: GUINNESS
Agency: BBDO NEW YORK
Date of First Appearance: Mar 17 2011
Entrant Company: BBDO NEW YORK, USA
Chief Creative Officer: David Lubars
Creative Director: Adam Reeves
Copywriter: Adam Reeves
Art Director: Danilo Boer
Account Supervisor: Jim Santora/Hayley Devlin/Jamal Smith
Producer: Jd Michaels (Director Of Creative Engineering/Prod.)/Chad Stoller/Kristin Maverick (Digital Prods.)