Category: Alcoholic Drinks
Media: Ambient
Brand: Heineken
Agency: JCDecaux
Geo: Australia
Advertising Agency: JCDecaux Creative Solutions
Media Agency: Zenith
Published: March 2017
Description: JCDecaux’s Australian-first, experiential Out-of-Home campaign execution for Heineken has resulted in over 500 tickets being awarded in Melbourne to the 2017 Formula One Rolex Australian Grand Prix (F1), and another 180 people winning prizes in other states. The Heineken panels, featuring JCDecaux Citylights in Sydney and Brisbane, StreetTalk in Perth and a custom built freestanding panel in Melbourne, ran from 15 to 20 March.