Heineken: The Cliché [presentation image]

Credits & Description:

Title: The Cliché
Agency: Publicis Brasil
Brand: Heineken
Country: Brazil
Entrant Company: Publicis Brasil, São Paulo
Advertising Agency: Publicis Brasil, São Paulo
Media Agency: Publicis Brasil, São Paulo
Pr Agency: Publicis Brasil, São Paulo
Production Company: Publicis Brasil, São Paulo
Ceo And General Creative Director: Hugo Rodrigues (Publicis Brasil)
Executive Creative Director: Kevin Zung (Publicis Brasil)
Global Chief Creative Officer: Bruno Bertelli (-)
Creative Director: Alexandre (Xã) Vilela (Publicis Brasil)
Creative Director: Henrique Mattos (Publicis Brasil)
Art Director: Cícero Souza (Publicis Brasil)
Art Director: Guto Kono (Publicis Brasil)
Copywriter: Pedro Lazera (Publicis Brasil)
Copywriter: Mariana Albuquerque (Publicis Brasil)
Copywriter: Samuel Normando (Publicis Brasil)
Tvc Director: Tato Bono (Publicis Brasil)
Tvc Producer: Dani Toda (Publicis Brasil)
Film Director: Caio Rubini (Hungry Man)
Film Director: Fabio Pinheiro (Hungry Man)
Director Of Photography: Felipe Meneghel (Hungry Man)
Managing Partner: Alex Mehedff (Hungry Man)
Executive Producer: Rodrigo Castello (Hungry Man)
Executive Producer: Renata Corrêa (Hungry Man)
Line Producer: Mariana Marinho (Hungry Man)
Post-Production Supervisor: Rodrigo Oliveira (Hungry Man)
Account Director: Danilo Ken (Publicis Brasil)
Account Manager: Daniel Batista (Publicis Brasil)
Account Assistant: Marina Roge (Publicis Brasil)
Vp Planning: Eduardo Lorenzi (Publicis Brasil)
Planner Director: Alexandra Varassin (Publicis Brasil)
Planner: Rafael Fiorito (Publicis Brasil)
Planner: Leonardo Andrade (Publicis Brasil)
Media Director: Gracieli Beraldi (Publicis Brasil)
Media: Giuliana Barletta (Publicis Brasil)
Media: Nicolas Lana (Publicis Brasil)
Social Strategist: Tiago Martinez (Publicis Brasil)
Synopsis:
A group of guys are given the chance to 'gift' their girlfriends a few days at the spa so they can attend the UEFA Champions League Final Heineken.However, there's a twist - the guys realise they've been tricked and instead of attending the game, their girlfriends are.
Entry Summary:
In Brazil, football is still seen as a guy's thing only. A sport to be watched alongside guys without any girls to "intefere". A real cliché. So Heineken, as a brand known for its progressive spirit, needed to change this perception.