To introduce Hillshire Snacking's new line of premium snacks, VML USA set up a vending machine in a public place. And since Hillshire Snacking is a fancy snack, we decided to fancy up the vending machine too. By adding a butler. A real butler who served up new Hillshire Snacking flavors on a silver platter. Fans stopped, stared and enjoyed new Hillshire Snacking Small Plates which feature a variety of culinary inspired combinations complete with natural meats, flavorful cheeses, premium nuts, and savory crackers. All served from the World’s Fanciest Vending Machine. Because a fancy snack deserves a fancy snacking experience.
Media: Ambient
Category: Food
Client: Hillshire Snacking
Agency: VML
Production: Nice Studios
Country: United States of America
Director: Gil Nevo
Executive Creative Director: Mike Wente
Executive Creative Director: Sean Burns
Producer: Lara Hurnevich
Senior Copywriter: Alf Zapata
Senior Art Director: Conor Clarke
Executive Producer: Elizabeth Scully
Executive Producer: Ian Noe
DoP: Mark Odgers
Managing Director: Julia Hammond
Account Supervisor: Stephanie Jones
Associate Account Manager: Mary Tutera
Channel Supervisor: Nathan Jokers
Associate Channel Manager: Leila Choucair