Homeaway Ambient, Digital, Case study Eiffel Tower All Yours by Facto Saatchi & Saatchi, Saatchi & Saatchi London

The Ambient Advert titled Eiffel Tower All Yours was done by Facto Saatchi & Saatchi, Saatchi & Saatchi London advertising agencies for Homeaway in France. It was released in May 2016.

Homeaway: Eiffel Tower All Yours

May 2016
May 2016
Chief Creative Officer
Art Director
Creative Director
Creative Director
Art Director
Production Agency


One Show 2017
Print & OutdoorAmbient Media (indoor & Outdoor): Installations & Immersive - SingleSilver
Branded EntertainmentExperiential: Live EventsMerit
DesignBranding: Brand InstallationsMerit
Print & OutdoorInnovation In Print & Outdoor: Ambient MediaSilver
Epica Awards 2016
Experiential & Shopper MarketingExperiential & Shopper MarketingBronze
Cristal Awards 2016
Promo & DirectBest use of Ambient in a Promotional CampaignSapphire (Silver)
Promo & DirectEntertainment / Travel / TourismCristal (Gold)
OutdoorSpecial InstallationsCristal (Gold)
MediaBest use of AmbientCristal (Gold)
Eurobest Awards 2016
Promo & ActivationStrategy: Launch / Re-launchBronze Eurobest
OutdoorAmbient: Non-standard Indoor AdvertisingGold Eurobest
New York Festivals 2017
DesignUse Of Medium: Environmental Design: Public SpacesThird Prize Award
Best Use Of MediaOutdoor: InstallationsSecond Prize Award
Avant-Garde / InnovativeProduct & Services: Travel, Tourism & LeisureThird Prize Award
Avant-Garde / InnovativeAvant-garde Discipline: OutdoorThird Prize Award

Credits & Description:

Entrant: Saatchi & Saatchi France
Campaign: Eiffel Tower All Yours
Title: Eiffel Tower All Yours
Product: Vacation rentals
Brand: Homeaway
Advertiser: Homeaway
Agency (& City): Saatchi & Saatchi France (Paris)
Creative Directors: Philippe Rachel & Carl Harborg
Art Directors: Vincent Berard & Olivier Porte
Managing Directors: Olivier Desprès & Philippe Merillon
Strategic Planning Director: Barberine Reyners
Account Directors: Roxan...

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