| One Show 2017 | ||
|---|---|---|
| Print & Outdoor | Ambient Media (indoor & Outdoor): Installations & Immersive - Single | Silver |
| Branded Entertainment | Experiential: Live Events | Merit |
| Design | Branding: Brand Installations | Merit |
| Print & Outdoor | Innovation In Print & Outdoor: Ambient Media | Silver |
| Epica Awards 2016 | ||
| Experiential & Shopper Marketing | Experiential & Shopper Marketing | Bronze |
| Cristal Awards 2016 | ||
| Promo & Direct | Best use of Ambient in a Promotional Campaign | Sapphire (Silver) |
| Promo & Direct | Entertainment / Travel / Tourism | Cristal (Gold) |
| Outdoor | Special Installations | Cristal (Gold) |
| Media | Best use of Ambient | Cristal (Gold) |
| Eurobest Awards 2016 | ||
| Promo & Activation | Strategy: Launch / Re-launch | Bronze Eurobest |
| Outdoor | Ambient: Non-standard Indoor Advertising | Gold Eurobest |
| New York Festivals 2017 | ||
| Design | Use Of Medium: Environmental Design: Public Spaces | Third Prize Award |
| Best Use Of Media | Outdoor: Installations | Second Prize Award |
| Avant-Garde / Innovative | Product & Services: Travel, Tourism & Leisure | Third Prize Award |
| Avant-Garde / Innovative | Avant-garde Discipline: Outdoor | Third Prize Award |
Entrant: Saatchi & Saatchi France
Campaign: Eiffel Tower All Yours
Title: Eiffel Tower All Yours
Product: Vacation rentals
Brand: Homeaway
Advertiser: Homeaway
Agency (& City): Saatchi & Saatchi France (Paris)
Creative Directors: Philippe Rachel & Carl Harborg
Art Directors: Vincent Berard & Olivier Porte
Managing Directors: Olivier Desprès & Philippe Merillon
Strategic Planning Director: Barberine Reyners
Account Directors: Roxane Roullier & Guillaume Nikos
Advertising Managers: Pauline Lejars & Chloé Oxane
Chief Operating Officer: Yaniv Abittan
Operational Account Manager: Jacques-Marie André
Production Managers: Nicolas Hamou, Toufik Mahfoufi
Floor Manager: Adrien Lo
Event Account Director: Alix Calonne
Account Manager: Jessica Xavier-Cochelin
Agency (& City): Saatchi & Saatchi Uk (London)
Global Chief Creative Officer: Kate Stanners
Head Of Account Management: Marie Deery
Account Director: Amy Wright
Production Company (& City): Prodigious (Paris)
Producer: Isabelle de Mascolo
Production Director: Alison Begon
Production Assistant: Ousmane Diara
Film Directors: Olivier Minet, César Decharme, Hannah Rosselin, Stève Siracuse
Sound Engineers: Yves Bagot, Alexandre Le Mouroux, Jean Nicolas Buonavista
Opv: Soraya Laouici, Julien Sterle, Yuki Kawamura
Opv Assistant: Lucie Margueritte
Photographers: Frédérique Barraja & Lucie Fradet
Post-Production Director: Kwet Dupic
Post-Production Manager: Charles Branco
Motion Designers: Stéphane Furrer, Kenjy Bourgeois , Médéric Thoirey, Dorian Le Dastumer, Alex Fortineau
Motion Designer Assistants: Dorian Le Dastumer & Clémence Garin
Music Production Company: Good2hear (Paris)
Brief Explanation
HomeAway gave guests from around the globe a chance to make history as the first to ever sleep over in the world’s most iconic public space : the Eiffel Tower. Beside creating a global communication campaign, the agency had to built in 48 hours a real and unique apartment on the first floor of the Eiffel Tower. Through a digital contest, 4 families won the privilege to spend a magic overnight stay and enjoyed numerous surprises among which a sumptuous gourmet dinner. In addition to the sleepovers, HomeAway welcomed more than 9000 people to live extraordinary moments in the apartment during 1 month : romantic afternoon, kids activities, football matches on giant screen, yoga session…