To bring attention to Hondaâs unique corporate culture rooted in racing and the manufacturerâs affiliation with the Verizon IndyCar Series, the brand via RPA, Santa Monica is promoting its popular âFastest Seat in Sportsâ sweepstakes with a video launching today starring world-renowned driver Mario Andretti. The famed driver acts as the authority figure on speed and issues âslow citationsâ to unsuspecting people in Chicago. The âFastest Seat in Sportsâ sweepstakes gives racing enthusiasts the opportunity to start an IndyCar Seriesrace in the Honda 2-seater driven by Andretti. Participants can win a trip to one of 10 races, including the Pocono INDYCAR 500, the Honda Indy 200 at Mid-Ohio and the Grand Prix of Sonoma. âHonda is leveraging one of the most exciting opportunities in all of sports fandomâthe opportunity to win a ride in the Honda two-seat Indy Car driven by Andrettiâto broaden awareness of this incredible sweepstakes,â said Susie Rossick, Senior Manager at American Honda Motor Co., Inc. âThis humorous video and social effort give us the opportunity to bring attention to Hondaâs racing spirit and the advanced technology and performance found in all of our Honda vehicles.â âHonda Speed Patrolâ follows a four-person Honda Speed Patrol squad dressed in official branded uniforms as they are approaching unwary people in high-traffic Chicago locations to put an end to everyday slowness. Each video captures their candid, hilarious reactions to this hidden-camera stunt. The video end card prompts viewers to enter the âFastest Seat in Sportsâ sweepstakes. Three additional âslow citationâ videos will launch through Aug. 6, the close of the sweepstakes. The promotion also includes unique social media engagement where Honda will give âslow citationsâ to brands of products or services that are notoriously slow via @Honda on Twitter today using the hashtag #FastestSeat.
Brand: Honda
Media: Online
Category: Automotive
Agency: RPA
Geo: United States
Honda Fastest Seat in Sports Sweepstakes: Slow citations
Advertising Agency: RPA, Santa Monica, USA
Director: Mark Tripp
Chief Creative Officer: Joe Baratelli
Executive Creative Director: Jason Sperling
Creative Director: Kevin Tenglin
Creative Director: Melinda Keough
Art Director: Tynessa Jue
Copywriter: Randy Chunga
Producer: Justine Smollan
Producer: Mark Tripp
Producer: Tracy Chaplin
Executive Producer: Rob van
DoP: Stephen Carmona
Social Media Copywriter: Laura Kelley
Editorial Company: Butcher Editorial
Editor: Teddy Gersten
Art Director Intern: Craig Nelson