HP Ambient, Digital, Case study Print For Help [video] by FCB Sao Paulo

The Ambient Advert titled Print For Help [video] was done by FCB Sao Paulo advertising agency for HP in Brazil. It was released in May 2015.

HP: Print For Help [video]

Brand
Released
May 2015
Posted
May 2015
Market
Digital Creative Director
Copywriter

Awards:

Cannes Lions, 2015
PROMO AND ACTIVATIONPRODUCT & SERVICE: CORPORATE IMAGE & COMMUNICATIONBRONZE
CYBERSOCIAL: ENGAGEMENT PLATFORMGOLD
PROMO AND ACTIVATIONUSE OF PROMO & ACTIVATION: USE OF PRINT OR STANDARD OUTDOOR IN A PROMOTIONAL CAMPAIGNSILVER
Clio Awards 2015
DirectProduct/Service: DigitalSilver
Engagement/ExperientialProduct/Service: OtherBronze
LIA (London International Awards), 2015
DigitalCorporate ImageSilver Winner
DigitalInnovative Use of DigitalGold Winner
One Show, 2016
Cross-PlatformCsr - Experiential Advertising / Experiential AdvertisingMerit
DirectCsr - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)Merit
Wave Festival, 2016
DirectUso de Mídia e/ou Estratégias de Marketing DiretoBronze
ADC Annual Awards 2016
DIGITALCRAFT IN DIGITAL: USE OF TECHNOLOGYBronze

Credits & Description:

Brand: Hewlett-Packard
Media: Ambient
Category: Electronics & Technology
Agency: FCB
Geo: Brazil
Hewlett-Packard Brasil: Print for help
Advertising Agency: FCB Brasil, Sao Paulo, Brazil
Art Directors: Tiago Freitas, Bruno Bueno
Copywriter: Vinicius Dalvi
Creative Directors: Joanna Monteiro, Max Geraldo
Digital Creative Director: Pedro Gravena
Creative Technologist: Marcio Bueno
Project Managers: Lia D’Amico, Felipe Brentan
Account: Mauro Silveira, Alec Cocchiaro, Diogo Braga, Henrique Silva, Stefano Pieroni, Marina Vilar
Media: Alexandre Ugadin, Cristina Omura, Rafael Amaral
Planners: Raphael Barreto, Cesar Fuster, Bruno Cantarim
RTV: Charles Nobili, Andrá Fonseca
Directors: Decio Matos Junior, Tiago Elias
Director of Photography: Azul
Editors: Thomaz Bastos, Rodrigo Resende
Production Company: Delicatessen Filmes
Sound Producer: Timbre/Art.Sound
Published/Released: May 2015
Site: http://www.openairawards.com/2015/cannes/printforhelp/