Hungarian Telekom Ambient, Case study Power Of Share [video] by Isobar Budapest

The Ambient Advert titled Power Of Share [video] was done by Isobar Budapest advertising agency for Hungarian Telekom in Hungary. It was released in Nov 2015.
Advertising campaign for Hungarian Telekom

Hungarian Telekom: Power Of Share [video]

Brand
Hungarian Telekom
Media
Ambient, Case study
Released
November 2015
Posted
November 2015
Market
Hungary
Industry
Telecommunications Services
Agency
Isobar Budapest
Creative Director
Márton Jedlicska
Art Director
Emese Gillotte
Copywriter
Dorottya Tóth
Copywriter
Balázs Vizi
Production Agency
Foxusfox

Awards:

Golden Hammer 2016
Promo & ActivationPromotional Stunts And Live AdvertisingDiploma
MediaSPECIAL EVENTS & STUNT/LIVE ADVERTISINGSilver
PREventsGold

Credits & Description:

Entrant Agency: Isobar Budapest
Client: Hungarian Telekom
Brand: Telekom
Product/service: Telecommunication
Release Date: 25.11.2015
Production Agency: Foxusfox
Other Agency: Profield Kft.
Creative Director: Marton Jedlicska
Art Director: Emese Gillotte
Copywriter: Dorottya Tóth
Copywriter: Balazs Vizi
Agency Producer: Kata Bányász
Account Director: Szonja Németh
Junior Account Executive: Dávid Takács
We wanted to find a way to show SHARE is not just a button and it has real power.Our idea was to research the most shared food photo on social media, and actually cook the same meal, the same portions, that was shared digitally and share it with everyone.An event to truly share a dining experience together, instead of just pushing a digital social button.So for the first time ever, we shared a post as many times in real life as it was shared online.