Interactive installation based on augmented reality. The experience lived through an LED screen over 4 meters; where participants were able to interact with virtual characters in real time and take pictures and videos of their experience.
Hundreds of girls received gifts, flowers and balloons of all sizes and colors.
The action took place on 12, 13, 19 and 20 October in the Alto Palermo Shopping, Buenos Aires, Argentina and was created by 5SEIS, Buenos Aires.
Category: Cosmetics & toiletries
URL: https://www.facebook.com/ImpulseArgentina
Client: Unilever
Agency: 5SEIS
Production: Numeral Uno / 5SEIS
Country: Argentina
Creative Director: Pablo Saquero
Creative Director: Gabriel Aufgang
Producer: Corina Iannone
Producer: Ariel Serra
Agency Producer: Altheim
For the advertiser: Lea Abud, Agustina Garcia.