TBWA\Chiat\Day Los Angeles’s vision for the iPad execution was to communicate Infiniti’s brand essence through the launch of the QX56. Infiniti leverages its Japanese DNA and its ability to craft high-performance vehicles to create a deeper sensory connection between car and driver. This unique and modern way of car making resulted in a world-class luxury SUV, and the iPad was the perfect platform to bring it to life. The creative execution also gave the user a reward for going through the audio-visual journey: a link to download Infiniti’s Adeyaka iPad app for a continued brand experience.
AdMob engaged The Visionaire Group as a vendor to build the HTML 5 iPad experience. Chiat was responsible for concept, creative and animations. The Visionaire group built the iPad experience in HTML5.
Advertising Agency: TBWA\CHIAT\DAY Los Angeles, USA
Chief Creative Officer: Rob Schwartz
Group Creative Director: Kerry Feuerman
Creative Directors: Olivier Rabenschlag, Bob Rayburn, Patrick Condo
Sr. Art Director: Kirk Williams
Sr. Copywriter: Eric Haugen
Art Director: Jose Eslinger, Scott McEwan
Copywriter: Jeff Heath
Planner: Marisa Robertson
Account Director: Katrin Tenhaaf
Management Supervisor: Brendon Curtis
HTML-5 Animator: Jason Woan
Motion Graphics Designer: Jeff Dickson
Exec. Producer: Keith Bellinger
Director of Technology: Ricardo Diaz