The campaign is called "What is sweet here is bitter for these children." and was developed by the NGO Inspirit. The purpose of the campaign is to collect funds for the construction of 5 schools for children victim of child labor on the cocoa fields of the Ivory Coast. The Portuguese advertising agency BAR created a false hot chocolate brand and asked consumers of the Oeiras Parque shopping, on the outskirts of Lisbon, to try it.
Client: ONG Inspirit
Brand: INSPIRIT
Category: Public interest
Media: Ambient
Category: Public interest
Agency: BAR
Geo: Portugal
INSPIRIT: Cocoa
Advertising Agency: Bar, Lisboa, Portugal
Production: Krypton
Director: JJoão Teixeira
Creative Director: José Bomtempo
Creative Director: Diogo Anahory
Copywriter: João Gomes de Almeida
Producer: Nuno Calado
Designer: Marta Teixeira
Account: Rita Bidarra