| Cannes Lions, 2014 | ||
|---|---|---|
| DIRECT LIONS | USE OF DIRECT MARKETING: AMBIENT MEDIA: LARGE SCALE | SILVER |
| DIRECT LIONS | Strategy: Product Launches | GOLD |
| DIRECT LIONS | Product & Service: Retail & E-Commerce, including Restaurants | GOLD |
| PROMO & ACTIVATION LIONS | Use of Promo & Activation: Use of Customer in-Store Experience | GOLD |
| PROMO & ACTIVATION LIONS | Use of Promo & Activation: New Product Launch/re-Launch or Multi-Product Promotion | BRONZE |
| Clio Awards, 2014 | ||
| Engagement | Product/Service: Ambient | Silver |
| Direct | Product/Service: Out of Home | Silver |
| Integrated Campaign | Product/Service: Integrated Campaign | Gold |
| Public Relations | Product/Service: Product Launch | Gold |
| Epica Awards 2014 | ||
| PR & Promotions/Installations/Events | Experiential & Shopper Marketing | Gold |
| PR & Promotions/Installations/Events | Public Relations | Silver |
| London International Awards 2014 | ||
| Non-Traditional | - | Grand LIA |
| Non-Traditional | Experiential | Gold Winners |
| Non-Traditional | Retail | Gold Winners |
| Eurobest, 2014 | ||
| Integrated | - | Gold Eurobest |
| Direct | STRATEGY: ACQUISITION & RETENTION | Bronze Eurobest |
| Promo & Activation | PRODUCT & SERVICE: TRAVEL, LEISURE & RETAIL (INCL. E-COMMERCE & RESTAURANTS) | Silver Eurobest |
| Promo & Activation | USE OF PROMO & ACTIVATION: USE OF MERCHANDISING/IN-STORE MARKETING | Grand Prix |
| Promo & Activation | USE OF PROMO & ACTIVATION: PRODUCT LAUNCH/RE-LAUNCH/SHOPPER MARKETING | Silver Eurobest |
| Cristal Awards, 2014 | ||
| INTEGRATED | - | GRAND CRISTAL |
| SPECIAL AWARDS | - | ADVERTISERS GRAND CRISTAL |
| SPECIAL AWARDS | - | CREATIVE CRISTAL ACADEMY GRAND CRISTAL – FILM, PRESS, OUTDOOR, INTEGRATED |
| CONSUMER MARKETING | BEST USE OF PROMO & ACTIVATION | CRISTAL |
| CONSUMER MARKETING | Best use of merchandising/in-store marketing | GRAND CRISTAL |
| CONSUMER MARKETING | Best use of merchandising/in-store marketing | CRISTAL |
| International ANDY Awards 2015 | ||
| Integrated Media / 360 Activation | Sustainability | Gold |
| Integrated Media / 360 Activation | Sustainability | Grandy |
| D&AD Awards 2015 | ||
| Direct | Direct Integrated Campaigns | Black Pencil |
| Direct | Direct Response/Ambient | Graphite Pencil |
| Integrated & Innovative Media | Integrated | Yellow Pencil |
| Integrated & Innovative Media | Earned Media Campaigns | Wood Pencil |
| Cannes Lions, 2015 | ||
| CREATIVE EFFECTIVENESS | CREATIVE EFFECTIVENESS | SILVER |
| One Show 2015 | ||
| Cross-Platform | Brand Transformation / Single | Silver Pencil |
| Cross-Platform | Integrated Branding / Consumer Campaign | Bronze Pencil |
| The New York Festival, 2015 | ||
| Direct & Collateral | Products & Services: Retail Stores | FIRST PRIZE AWARD |
| Integrated | Products & Services: Retail Stores | GRAND PRIZE AWARD |
| Integrated | Products & Services: Retail Stores | BEST OF SHOW |
| Public & Media Relations | Products & Services: Retail Stores | FIRST PRIZE AWARD |
| Integrated | Best Use: Collateral & Direct | SECOND PRIZE AWARD |
| Direct & Collateral | Use Of Medium: Product Launch | GRAND PRIZE AWARD |
| Public & Media Relations | Use Of Medium: Product/Brand Launch or Re-launch | SECOND PRIZE AWARD |
| Prix de la Campagne Citoyenne, 2015 | ||
| Entreprises du Secteur Public ou Privé | - | Prix Du Public |
| ADC Awards, 2015 | ||
| Advertising | INTEGRATED | Gold |
| Eurobest Awards, 2015 | ||
| Creative Effectiveness | Creative Effectiveness | Trothy |
| D&AD Impact 2016 | ||
| Industry Evolution | - | Black Pencil |
Brand: Intermarche
Media: Ambient
Category: Retail services
Agency: Marcel
Geo: France
Intermarche: Inglorious fruits and vegetables
Advertising Agency: Marcel, Paris, France
Chief Creative Officer: Anne De Maupeou
Executive Creative Director: Dimitri Guerassimov
Creative Director: Julien Benmoussa
Copywriters: Julien Benmoussa, Gaëtan Du Peloux, Youri Guerassimov, Sergio Alonso
Art Directors: Youri Guerassimov, Gaëtan Du Peloux, Anaïs Boileau, Sebastian Piacentini
Account Supervisors / Account Managers / Project Managers: Blandine Mercier, Lou De Keyzer, Noëlla Neffati
Strategic Planning: Guillaume Le Gorrec, Leoda Esteve
Production Company: Prodigious
Global Print Managers / Art Buyers: Jean Luc Chirio, Soone Riboud
Producer: Justine Beaussart / Prodigious
Photographer: Patrice De Villiers
Retouching: L’asile Paris
Production Company: Indaprod
Directors / Editors: Cédric Dubourg, Yacine Saadi
Editor: Mikael Arslanyan / Prodigious
Sound Producers: Clémens Hourrière, Boris Jeanne / Prodigious
Brief Explanation
As the European Union made 2014 the European year against food waste, Intermarché, the 3rd largest supermarkets chain in France decided to rehabilitate the non calibrated and imperfect fruits and vegetables. Why? Because by doing so, everybody wins: consumers get the same quality products for cheaper, the growers get money for money that are usually thrown away and Intermarché inscreases its business by selling a brand new line of products. Only one problem remains: how can we ensure customers actually buy these really ugly new products?