To help promote JetBlue's new non-stop service from NYC to Palm Springs. Ignited USA set up two giant ice clocks and invited NYC locals to break out of the chill and win various prizes.
Media: Ambient
Category: Travel, transport & tourism
Client: JetBlue
Agency: Ignited USA
Country: United States of America
Producer: Eric Edmonds
Social Media Manager: Victoria Lo
Director of Experiential: David Lock
Experiential Producer: Keith Sidlo
Event Coordinator: Marissa Mackel
Designer: Ron Graening
Films Editor: Michael Koerbel