Julyna Ambient, Case study Bush by Cossette Toronto

Bush
The Ambient Advert titled Bush was done by Cossette Toronto advertising agency for Julyna in Canada. It was released in Jul 2013.
Advertising campaign for Julyna

Julyna: Bush

Brand
Julyna
Media
Ambient, Case study
Released
July 2013
Posted
July 2013
Market
Canada
Industry
Against Cancer
Agency
Cossette Toronto
Art Director
Angela Sung
Copywriter
Rachel Abrams
Creative Director
David Daga
Creative Director
Matthew Litzinger
Photographer
Philip Rostron
Photographer
Instil Productions
Account Supervisor
Angela Rosales
Producer
Raquel Mullen

Credits & Description:

Advertiser: JULYNA
Agency: COSSETTE
Category: Small Scale Special Solutions
Art Director: Angela Sung
Planner: Ema Haracic
Chief Creative Officer: Matthew Litzinger
Account Supervisor: Angela Rosales
Other Credits: Associate Media Director: Tim Beach
Chief Creative Officer: David Daga
Creative Director: David Daga
Copywriter: Rachel Abrams
Producer: Raquel Mullen
Advertiser's Supervisor: Vanessa Willson
Creative Director: Matthew Litzinger
Photographer: Philip Rostron

Ambient Execution Description
Julyna’ is a new and virtually unknown program with a mission to spread the word about cervical cancer and HPV. Twofold, personal grooming is a private matter. Our challenge was to get women talking about matters below the belt by inspiring them to take part in some creative grooming in the name of a cure.Our die-cut posters allowed the surrounding foliage to grow through into our signature ‘Julyna’ designs. These posters simply demanded the attention of passersby and upon closer look, prompted them to support our cause.The ‘Bush’ posters ran guerilla style in various green areas in and around Toronto. From the hedges of star-studded Yorkville to Toronto’s University campuses, various business parks, store fronts, restaurants, office towers and concert halls. Our target was anywhere with a steady flow of foot traffic and surrounding foliage of course.