Advertised brand: Kafa Lebanon
Media: Online
Category: Public interest
Advert title(s): Driving Change – A very disturbing taxi ride
Headline and copy text:
In order to encourage more women in Lebanon to speak up against domestic violence, OgilvyOne Dubai, with the support of Kafa, conducted a social experiment inside a women’s only taxi and created an online video.
Advertising Agency: OgilvyOne Dubai, United Arab Emirates
Agency website: http://www.memacogilvy.com/
Regional Director: Nabil Moutran
Creative Director: Sally Tambourgi
Art Director: Nadine Hallak
English Copywriter: Dylan Kidson
Arabic Copywriter: Maya Elkai
Account Supervisor: Carina Aoun
PR Account Executive: Sophie Wordley
Producers: Amin Soltani, Carmel Missilmany
Director: Emile Slailaty
Production House: Déja Vu Dubai
Editor: Souheil Zahreddine
Published: May 2014