Category: Food
Brand: KFC
Agency: Mediumrare
Advertising Agency: Mediumrare, Dhaka, Bangladesh
Creative Director / Art Director / Copywriter: Abrar Athar
Illustrator: Chandra Saha
Photographer: Luthful Hoque Plabon
Account Director: Umaila Akhter
Videography Assistant: Sayedul Hossain
Activation Executives: Sajjad Hossain, Syed Mohaiminur Rahman Rahat
Additional Info: Ambient
Geo: Bangladesh
Published: September 2016
Description: In a time when the world deserves more love and compassion, we took an initiative to spread it all around on KFC’s 10th Year Anniversary in Bangladesh. Completing 10 years in Bangladesh isn’t just a milestone for KFC; it is about giving the love back and spreading the joy of finger lickin’ goodness everywhere.
Keeping that in mind we wanted to celebrate the ultimate joy of sharing because we believe that ‘Joy is doubled when shared’. Our goal was to spark a joy movement that will have a ripple effect.
The campaign was designed to encourage people to live in the moment and celebrate the little things in life. Spread joy and watch it grow exponentially. The campaign was being rolled out across all KFC outlets nationwide with different activities all aimed at engaging customers and bringing them together. As a result, people associated feelings of happiness with KFC, creating an emotional connection built on joy.To thank these amazing souls, we played around emotions that triggered nostalgia, connecting with others; And most importantly the love we may not share from time to time.
Throughout the birthday celebration week we brought strangers together through sharing notes.We developed a screen sharing platform and surprised our customers with their favorite celebrities. Made the little ones do the chicken dance to the beat which adults went crazy about too. Gifts, cakes, and the smiles; all of them gave birth to some beautiful memories that we at KFC will cherish forever.
Credits: Advertising Agency: Mediumrare, Dhaka, Bangladesh
Creative Director / Art Director / Copywriter: Abrar Athar
Illustrator: Chandra Saha
Photographer: Luthful Hoque Plabon
Account Director: Umaila Akhter
Videography Assistant: Sayedul Hossain
Activation Executives: Sajjad Hossain, Syed Mohaiminur Rahman Rahat