Bogotá, Colombia - With its high population density, traffic jams and crowded public transport system, Bogotá is one of the most stressful and chaotic cities in Latin America. Kit Kat, the famous chocolate bar recently launched in Colombia, wanted to offer “a break” to its stressed-out citizen in the street.
J. Walter Thompson Colombia took over 20 billboards in bus shelters across the city and turned them into mini-massage parlours. Tiny motors activated a vibrating system that transferred pleasant vibrations to the lower and upper back of the user. All you had to do was to lean against the billboard, and it would give you a quick and comforting massage. All the billboards could be found in Google maps and every time somebody in twitter typed the words “tired”, “stress” or their equivalent, an instant replie would show them a map with the location of the nearest Kit Kat Massage Billboard could be found.
Agency: J. Walter Thompson Colombia
Brand: Kit Kat
Media: Ambient
Agency: JWT
VP Creative & CCO: Rodolfo Borrell
Associate Creative Directors: Andres Norato and Claudia Murillo
Creative director: Jaime Perea
Senior Art director: Nicolas Acosta
VP Client Services: Antonio Abello
Account director: Lisseth Trejos
Advertiser supervisors: Juan David Rico, Carlos Madriñan, Andres Trochez, Maria Clemencia Espinosa