Advertiser: KONICA MINOLTA
Agency: TOKYU AGENCY
Category: Outdoor Spaces
Advertising campaign: OGASAWARA EXPERIENCE
Communication Designer: Eishi Kudo (Tokyu Agency )
Sound: Hifana
Account Planner: Eri Nakamura (Tokyu Agency)
Creative Director/Planner/Copywriter: Hideaki Morohashi (Tokyu Agency)
Director: Junya Kato (Answr)
Account Planner: Kiyonori Sougen (Tokyu Agency)
Programing: Masanori Takahashi
Illustration: Tatsuya Kondo (A/M Tokyo)
Movie Director: Satoru Ono
Producer: Hironori Onoe (Ciraf)
Illustration: Kiyoshi Kuroda
Sound: Izpon
Artdirector: Kenjiro Harigai (Answr)
Sound: Shuta Hasunuma
Brief Explanation
-Try to express the beauty of Ogasawara Island's nature in an innovative way.-Try to convey the message that "people and nature are connected". This is a very important theme for this island of which the natural habitat is still being destroyed.
Implementation
[Very detailed, colorful and majestic animated illustrations of Ogasawara Island's living things]These illustrations move freely around on the gallery walls.[Interactivity between the audience and illustrations]These illustrations react to audience's movement and sound (such as clapping hands).
Outcome
-More than 4000 people came to the tiny gallery to see this project in 2 weeks.-A lot of publicity, especially web news.-A lot of buzz on SNS.
Client Brief Or Objective
Provide an innovative experience that improves attitudes toward the environment for the audience of Konica Minolta's gallery.