Media: Ambient
Category: Other
Client: Loto-Québec
Agency: Sid Lee
Production: Sid Lee Studio
Country: Canada
Creative Director: Alex Bernier
Creative: Christopher Jones
Creative: Alexandre Pellerin
Creative: Marc Lessard
Creative: Annik Tremblay-Meunier
Creative: Alexis Caron-Côté
Creative: Magali Loiselle
Creative: Magali Rack
Creative: Sarah Longpré
Creative: Kelly St-Pierre
Community Management: Pierre Joo (South Korea)
Counsel: France Wong, Marie-Julie Cossette, Noémie Martin, Jenny Pham
Editorial & Online: Simon Gosselin
Published: February 2018
Synopsis:
For the Winter Olympics in South Korea, Lotto 6/49 wanted to find a unique, green way to cheer on Team Canada. By tapping into Sid Lee's connections with the Canadian Olympic Committee ,Sid Lee Architecture designed the 2018 Canada Olympic House in PyeongChang, Loto-Quebec was able to send real, hand-picked four- leaf clovers to Canadian athletes to wish them good luck. The initiative was produced by Sid Lee Studio and edited by Simon Gosselin.