Brand: Lufthansa
Media: Ambient
Category: Transport & Tourism
Agency: MMGY
Geo: United States
Lufthansa: Lufthansa's Taste of America Tour
Flying Lufthansa means great service. Down to even the smallest ingredient. That's why Lufthansa partnered with LSG Sky Chefs to create new inflight menus. Menus that are regionally inspired. Because every region in America has its own flavor. So when it was time to roll out the new menus, we hit the road. Equipped with a fully customized Lufthansa food truck and a pair of round-trip tickets to give away.
Advertising Agency: MMGY Global, Kansas City, USA
Creative Director: Justin Farmer
Art Director: Brenna Paxton
Copywriter: Brett Williams
Video Production: Tyler Mleynek, Chris Luckey
Social Media Strategy: Shea Carter, Stefanie Voth
Published: November 2014