| Creative Circle 2017 | ||
|---|---|---|
| Outdoor | Best Tactical Outdoor (single) | Bronze |
| The FAB Awards 2017 | ||
| Posters & Ooh | Confectionery & Snacks | FAB Award |
| Posters & Ooh | Confectionery & Snacks | Fabulous |
Category: Confectionery, Snacks
Media: Outdoor
Brand: Maltesers
Agency: BBDO
Geo: United Kingdom
Advertising Agency: AMV BBDO, London, UK
Creative Director: Rosie Arnold
Copywriter / Art Director: Lucy Jones, Charlotte Mather
Agency Planner: Emily Harlock, Elly Fenlon
Agency Account Man: Philippa Field, Rebecca Kavanagh, Abbi Brown
Agency Producer: Deborah McCartney
Media Agency: Mediacom
Media Planner: Alison Harper-Quinn, Daisy Ross
Production Company: 3D Models
Published: January 2017
Description: The ad takes the form of a poster made entirely of Braille; a tactile writing system used by people who are visually impaired, with the dots formed of model-made MALTESERS®.
Over 2 million people in the UK live with sight loss. Yet blind people are excluded from most mainstream media. Continuing Maltesers' campaign championing disabilities, we celebrated ‘World Braille Day’ by creating a braille poster made from model Maltesers. A built-in speaker directed blind people to read the poster which was situated near the Royal National Institute of Blind People in London