McDonald's: Mcdonalds Night Menu

Credits & Description:

Brand: Mcdonalds 24 Hours
Agency: Tbwa
Synopsis:
Bangkok is known as a city full of vibrancy and energy. Despite this reputation, many neighborhoods shut down for the night, leaving locals and visitors with few options for food and entertainment. McDonald’s 24-Hours wanted to let these people know that no matter the time of night, there’s always somewhere nearby that they can go to grab a bite, meet friends and find excitement. With a USD50,000 budget, we were tasked with creating a wide-reaching outdoor campaign that talked to the people of the night.