| Clio Awards 2015 | ||
|---|---|---|
| Branded Content | Product/Service: Digital | Gold |
| Public Relations | Product/Service: Special Event | Bronze |
| LIA (London International Awards), 2015 | ||
| Digital | Media Promotion | Bronze Winner |
| Digital | Use of Social Media | Silver Winner |
| One Show, 2016 | ||
| Public Relations | Csr - Brands, Products & Services / Brands, Products & Services | Silver Pencil |
| One Show Entertainment | Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment | Merit |
| Social Media | Csr - Branded Social Campaign / Branded Social Campaign | Silver Pencil |
| Social Media | Innovation - Innovation in Social Media / Innovation in Social Media | Silver Pencil |
| Public Relations | Innovation - Innovation in Public Relations / Innovation in Public Relations | Merit |
| El Ojo Festival 2016 | ||
| Eficacia | Éxito sostenido | Bronce |
| Cannes Lions Entertainment 2016 | ||
| Entertainment | Brand Experience: Social Brand Experience | Bronze Lion |
| Ad Stars 2016 | ||
| PR | Integrated Campaign led by PR | Bronze |
| PR | Product & Service: Corporate /Institution | Crystal |
| Interactive | Social | Crystal |
| Public Service Advertising | Others | Silver |
| Interactive | Interactive Craft: Innovative use of technology | Bronze |
| Outdoor | Ambient (Non standard and Free-format outdoor advertising): Interactive Outdoor Experience | Gold |
| Place brand | National Brands | Bronze |
| Media | Use of Media: Use of outdoor in a media campaign | Bronze |
| Interactive | Other interactive works (Games/Branded tech) | Bronze |
| Outdoor | Ambient (Non standard and Free-format outdoor advertising): Small Scale Special Solutions | Silver |
| PR | Digital & Social for Pr | Crystal |
| PR | Practices & Specialism: Corporate reputation & communication | Crystal |
Brand: Medcom
Product: Telemetro Reporta
Media: Ambient
Category: Public interest
Agency: Ogilvy
Geo: Panama
Medcom: Tweeting pothole
Advertising Agency: P4 Ogilvy & Mather, Panama City, Panama
Chief Creative Officer: Edwin Mon
Associate Creative Director: Alejandro Blanc
Creative Director: Osvaldo Restrepo
Digital Creative Director: Alberto Lam
Copywriter: Edmar Quiros
Art Director: Edmar Quiros
SENIOR ART DIRECTOR: Roberto Perez
Designer: Franklin Lu
General Account Executive: Monica Urrutia
Digital Account Manager: Luis Gonzales
Production Company: VFX Panama, SAKE Argentina
Producers: Benjamin Liao, Belisario Alvarez, Monica Crespo, Josefina Herz
Director: Sol Abadi
Director of Photography: Mariano Monti
Editing: Sake Argentina
Music: Salmon Osado
Sound Design: Salmon Osado
Post Production: Marcos Ruiz, SAKE Argentina
Animation: Sake Argentina
Digital Media Director: FRANCISCO HERNANDEZ / MEDCOM
Published: April 2015
Site: https://twitter.com/Elhuecotwitero
Description of the Project:
Panama City streets are damaged and authorities don’t seem to care about it. This inconvenience causes a lot of discomfort to drivers that have to transit through these streets everyday.
Nowadays, Twitter is one of the most important sources of information for the news show in Panama, and for this reason we created a platform to establish not only a conversation but also a way of complaining directly to those responsible for solving the problem of damaged streets. A humorous character was created: @ElHuecoTwitero. (The Tweeting Pothole). From this Twitter account, the biggest potholes of Panama City started to tweet complaints directly to the Twitter account of the Minister Of Public Works @MopDePanama, each time they were run over.
The idea was to point out the hassle people felt directly to those responsible for solving the problem of damaged roads. We installed a device inside the potholes of the most damaged streets of the city that tweets a complaint every time a car runs over it to the Department Of Public Works' Twitter account.
The Tweeting Pothole has a special segment with its tweets on our news show to present the complaints and made others aware as well to amplify the message. As a result, every street where the device was placed has been repaired or is in the process, many of which are long stretches that had been neglected for years, considerably increasing the percent of the attended cases.
In less than a month, the tweeting pothole achieved more than 5,000 followers, almost 7,000 interactions, 1
000 potential reach and 30 million impressions on Twitter.
Visit our Twitter account: @ElHuecoTwitero