Brand: Mercedes
Media: Ambient
Category: Automotive
Agency: Jeff
Geo: Switzerland
Mercedes-Benz: Urban Hunt
Over 3000 participants transformed Zurich into a virtual game on a gigantic scale. Each player had the same goal: to hide from the hunter and stay in the game as long as possible. Using the “Gross. Stadt. Jagd.” (Urban. Hunt.) smartphone app devised specially for the game, the players swarmed through the city, searching for good hiding places. It took the hunter over three hours to catch the most determined of them. The efforts of the last man standing were amply rewarded: he won no less than the hunter himself – the Mercedes-Benz CLA Shooting Brake.
Advertising Agency: Jeff Communications, Zurich, Switzerland