The day an Inca called from a smartphone. An app developed in OCR technology to awake patriotism in all peruvians. You only need tu scan the name of a street, an avenue or a park to receive a call from the hero himself.Agency Y&R Peru
Title: Perú te llama
Category: Telecommunications
Client: Movistar
Media: Ambient
Agency: Y&R Peru
Production: Movistar
Country: Peru
Director: bacha caravedo
Director: Chinon Higashionna
Executive Creative Director: Fernando Iyo
Chief Creative Officer: Tin Sanchez
Creative Director: Carlos Tapia
Creative Director: Charlie Tolmos
Art Director: Gonzalo Arica
Copywriter: Ricky Solano
Production company: Señor Z
Digital Creative Director: Ed Felix
Account Director: Romina Fuks
Client Team Director: Luis Eduardo Garvan
Client Team Director: Lucía Corso
Agency Producer: Malena Mellado Rodriguez
Illustrator: Kevin Cano
Illustrator: Luis Salcedo
Account team: stephanie sangster
Music + Sound Production: Audiopost
Digital Development: Picnic / Hugo Campodónico
Production Company Executive Producer: Gabriela del Prado, Adriana Romero
Post Production: High End
Executive Producer: Juan José Arias
Coordinator: Daniel Ávalos
Post Producer: Ivan Lozano