Mr Kipling Ambient Edible billboard by J. Walter Thompson London

The Ambient Advert titled Edible billboard was done by J. Walter Thompson London advertising agency for Mr Kipling in United Kingdom. It was released in Sep 2014.
Advertising campaign for Mr Kipling

Mr Kipling: Edible billboard

Brand
Mr Kipling
Media
Ambient
Released
September 2014
Posted
September 2014
Market
United Kingdom
Industry
Baking, Cakes & Desserts
Agency
J. Walter Thompson London

Credits & Description:

Mr Kipling has spent seven hours creating the worlds first "Edible Billboard" using about ten thousand cakes. Agency: JWT, London.
Brand: Mr Kipling
Media: Ambient
Category: Food
Agency: JWT
Geo: United Kingdom
Mr Kipling: Edible billboard
Advertising Agency: JWT, London, UK