Advertised brand: NESTEA
Media: Online
Advert title(s): Big Lemon Refrigerator
Description:
McCann Taipei helped NESTEA bring the “Big Lemon Refrigerator” to a beach in Taiwan, where beachgoers had to perform a mysterious series of moves to open the refrigerator and receive a free ice-cold NESTEA. The agency had no TV budget and relied on this video to deliver the branding message.
Advertising Agency: McCANN, Taipei, Taiwan
Agency website: http://mccann.com/
Creative Director: Paul Hung
Art Director: Wing Lin
Copywriter: Evan Fu
Photographer: Frank Cheng
Published: Sep, 2014