Ngo Criola: Mirrors of Racism

Credits & Description:

Agency: w3haus
Client: Jurema Werneck
Art Director Carlos Pimenta (Head of Art) Vinicius Prego Murilo Santos
Copywriter Mathias Almeida Moacyr Netto Leo Razera
Creative Director Mathias Almeida Moacyr Netto
Executive Creative Director Moacyr Netto
Producer Lucas Costa Bruna Marchi Carolina Paranaíba
Advertising Agency w3haus
Marketing Manager (Client) Jurema Werneck Lucia Xavier
Virtual Racism. Real Consequences.
Does a comment on the internet causes less damage than a direct offense?
For those who comment, it may be. But for those who suffer it, the prejudice is the same.
So, in partnership with billboard media companies, we put on the streets real racist comments posted on Facebook and Twitter,
near the houses of the offenders. We omitted names and faces of the authors - we had no intention of exposing them.
We just wanted to raise awareness and start a discussion, in order to make people think about the consequences before posting this kind of comments on the internet. Because, after all, the worst enemy of racism is silence.