Nissan Ambient, Case study Propilot Chair [case video] by TBWA\Hakuhodo Tokyo

The Ambient Advert titled Propilot Chair [case video] was done by TBWA\Hakuhodo Tokyo advertising agency for Nissan in Japan. It was released in Dec 2016.
Advertising campaign for Nissan

Nissan: Propilot Chair [case video]

Brand
Nissan
Media
Ambient, Case study
Released
December 2016
Posted
December 2016
Market
Japan
Industry
Cars
Agency
TBWA\Hakuhodo Tokyo

Awards:

Ad Stars 2017
PRIntegrated Campaign led by PRCrystal
PromotionUse Of Promo & Activation: Use Of Exhibitions And Installations E.g. Vending Machines, Interactive Digital Events, Digital Installations, Floor Graphics, Transit AdvertisingSilver
PRDigital & Social For PrCrystal
PRPractices & Specialism: Events & Experiential (Pr Campaign That Use An Event Or Stunt)Silver
MediaProduct & Service: VehiclesSilver
PRProduct & Service: VehiclesSilver
PromotionProduct & Service: VehiclesSilver
MediaUse Of Media: Use Of Ambient MediaGold

Credits & Description:

Brand: Propilot
Agency: Tbwa Hakuhodo
Synopsis:
A major queuing nation, Japan.In Japan, due to scarcity of land, queuing is part of everyday life. Even for a simple lunch, we need to wait in long lines. The number of people who get stuck in line is said to reach 180,000 per day. That’s about a total of 1,000km in length.