Nissan: WHAT'S IN THE BOX?

Credits & Description:

Type of entry: Ambient
Category: Transit
Advertiser: NISSAN
Product/Service: VERSA NOTE
Agency: TBWA\CHIAT\DAY Los Angeles, USA
Client: NISSAN
Product: VERSA NOTE
Entrant: TBWA\CHIAT\DAY Los Angeles, USA
Type of Entry: Ambient
Category: Transit
Entrant Company : TBWA\CHIAT\DAY Los Angeles, USA
Advertising Agency : TBWA\CHIAT\DAY Los Angeles, USA
Production Company : FOUNDATION CONTENT Culver City, USA
Global Creative President: Rob Schwartz (TBWA/Chiat/Day)
Creative Director/Americas: Tito Melega/Karl Dunn (TBWA/Chiat/Day)
Associate Creative Director: Jason Locey/Liz Levy (TBWA/Chiat/Day)
Managing Director: Peter Bracegirdle (TBWA/Chiat/Day)
Account Director: Craig Werwa (TBWA/Chiat/Day)
Management Supervisor: Desiree Ho/Kim Harris/Val Tyll (TBWA/Chiat/Day)
Account Supervisor: Shawn Hartwig/Natalie Huffman (TBWA/Chiat/Day)
Asst. Account Executive: Kayla Sanderson (TBWA/Chiat/Day)
Executive Business Affairs Manager: Robin Rossi (TBWA/Chiat/Day)
Executive Director: Jason Clement (TBWA/Chiat/Day)
Director Of Production: Peter Bassett (TBWA/Chiat/Day)
Executive Digital Producer: Brian Jarmon (TBWA/Chiat/Day)
Digital Producer: Kiley Story (TBWA/Chiat/Day)
Senior Digital Strategist: Kyle Luhr (TBWA/Chiat/Day)
Sr. Social Media Manager: Natalie Gomez (TBWA/Chiat/Day)
Social Media Manager: Ashley Bunce (TBWA/Chiat/Day)
Director: Austin Wilson (The Academy)
Executive Producer: Harry Calbom (The Academy)
Producer: Buzzy Cancilla (The Academy)
Senior Producer: Stacy Paris (Foundation Content)
Description of Ambient execution:
We delivered a car in a huge unmarked Amazon box. A guy took a photo of the box in Madison, Wisconsin, and posted it onto reddit. His photo rose to #1 on reddit's front page and then became an internet sensation with the world over asking: "What's in the box?". Later we revealed that it was a Nissan Versa Note. Our story was covered by 191 media articles on 5 continents.