Norwegian offers direct flights. Las Vegas offers direct weddings. We combined the two when we connected a digital billboard in Stockholm with Little White Chapel in Las Vegas. Passing couples in Stockholm could, through a live-link, interact and get married by an Elvis-priest from the famous chapel. In total, five couples jumped at the offer and got a free honeymoon to the city.Agency: M&C Saatchi Stockholm
Title: Love at First Flight
Brand: Norwegian
Media: Ambient
Category: Transport & Tourism
Agency: M&C Saatchi
Geo: Sweden
Norwegian Air: Love on first flight
Advertising Agency: M&C Saatchi, Stockholm, Sweden
Production: Media Monks
Director: Gabriel Schock