Olay: FRUITS

Credits & Description:

Type of entry: Ambient
Category: Small Scale Special Solutions
Advertiser: PROCTER & GAMBLE
Product/Service: OLAY
Agency: SAATCHI & SAATCHI MEXICO, MEXICO
Client: PROCTER & GAMBLE
Product: OLAY
Entrant: SAATCHI & SAATCHI MEXICO, MEXICO
Type of Entry: Ambient
Category: Small Scale Special Solutions
Entrant Company : SAATCHI & SAATCHI MEXICO, MEXICO
Advertising Agency : SAATCHI & SAATCHI MEXICO, MEXICO
Production Company : ROJO FILMS Mexico City, MEXICO
Production Company 2 : HERMANOS MUNDO Buenos Aires, ARGENTINA
Chief Creative Officer: Luis Elizalde (Saatchi & Saatchi)
Group Creative Director: Carlos Brambila (Saatchi & Saatchi)
Producer: Joaquín Aedo (Saatchi & Saatchi)
Copywriter: Ricardo Montero (Saatchi & Saatchi)
Copywriter: Luis Nuñez (Saatchi & Saatchi)
Art Director: Diego Servin (Saatchi & Saatchi)
Copywriter: Juan Ruelas (Saatchi & Saatchi)
Art Director: Rey Olivares (Saatchi & Saatchi)
Account Supervisor: María León (Saatchi & Saatchi)
Account Manager: Teresa Sordo (Saatchi & Saatchi)
Ceo: Andrea Diquez (Saatchi & Saatchi)
Description of Ambient execution:
We used little stickers on fruits at a supermarket. The idea combined a product of daily life as fruits with a simple but snappy message, it was something they can feel related to. When women were choosing fruits, they felt them and noticed our message immediately