Brand: Ontario Toyota Dealers Association
Media: Ambient
Category: Automotive
Agency: Rain43
Geo: Canada
Ontario Toyota Dealers Association: Toyota Wishmaker
For the holidays, the Ontario Toyota Dealers created the world’s largest Advent calendar in downtown Toronto. It granted 24 very special wishes – one per day in December behind each of its 24 doors. By visiting the website, people could nominate individuals they believed truly deserved a wish come true.
Advertising Agency: Rain 43, Toronto, Canada
Chief Creative Officer: John Farquhar
Creative Director / Art Director: Cher Campbell
Copywriters: John Farquhar, Jeremy Richard
Designer: Cher Campbell
Account Director: Adam Ball
Photographer: Mark Ridout
Production Company: SMAK
Video Director: Eric Yealland
Video Editor: In the Bird Nest Designs
Published: December 2014