Oslo Bysykkel Ambient, Design & Branding Visual Identity for Oslo City Bike, 1 by Team collaboration

The Ambient Advert titled Visual Identity for Oslo City Bike, 1 was done by Team collaboration advertising agency for Oslo Bysykkel in Norway. It was released in Oct 2016.
Advertising campaign for Oslo Bysykkel

Oslo Bysykkel: Visual Identity for Oslo City Bike, 1

Brand
Oslo Bysykkel
Media
Ambient, Design & Branding
Released
October 2016
Posted
October 2016
Market
Norway
Industry
Car & Utility Rentals
Agency
Team collaboration
Art Director
Heydays

Awards:

D&AD 2017
BrandingBranding Schemes/Medium OrganisationWood Pencil

Credits & Description:

Agency: Urban Infrastructure Partner
Client: Urban Infrastructure Partner
Art Director / Designer: Heydays
Design (Ui/Ux): Tight
Development (Android): Zero&Ones
Project owner: Uip
Design Director: Heydays
Description
The identity is centered around a simple abstraction of a bike, whose main function is to present itself in an attentive but subdued manner. In channels where you interact with the service, the identity opens up. The logo comes to life in a lively character guiding you through the service; It’ll tell you if something is wrong, inform you of slippery roads and give you a high five after an ended ride. Product and brand are one and the same, designed to create a user-friendly experience.